Maybelline Fit Me Concealer Review

Maybelline recently came out with a new line of face makup named Fit Me.


The purpose of Fit Me is to be more inclusive of the various skin tones people have. They have three categories [light, medium and dark] with several shades and tones in each.

Of all the drugstore brands, Maybelline has always been my favorite, but I've never had much luck with their concealers. However, I decided to try out Fit Me given the wide array of shades available.

The cool thing about Fit Me is that the shades are grouped together in such a way that you can determine what foundation, concealer and blush to buy using their number codes.

By using the tester bottles at Walgreens, I determined that my shade was 25 (Medium.)

The color is actually incredibly close to my actual skin tone. This amazed me right off the bat because I have a very hard time finding concealer that matches my skin.

What I love about this concealer is that it does what it's supposed to do. It mimics my skin tone, but brightens it at the same time, and doesn't look the least bit powdery. It's clear that my hand got lighter, but it's not obvious that it's due to makeup.

However [there is always a however with concealers,] the coverage leaves a lot to be desired.

If it seems like I'm not wearing anything on my had, it's because Fit Me is very very sheer. It's possible to build on it to make the coverage a bit better, but to be honest, it'll never be a full coverage concealer.

I think Fit Me could work for a day when I don't need as much coverage, but mostly I've been using it the same way I use e.l.f.'s Tone Correcting Concealer, on top of my MAC concealer as a way to offset its powdery quality.

I think Maybelline's idea of coordinating foundations, concealer and blushes is a good one, but I do think they should try to make the formula a bit better. I'm sure they didn't intend their products to be used in combination with better ones.